Jay-Z, Kanye and Drake, Rapper Liquor Deals

Liquor has celebrated hip-hop in the high times of living it up at the club, as well as in times of paying homage to the fallen, i.e., ‘pour out a little liquor.’
Check out the evolution.

Grandmaster Flash mentioned wine in their lyrics, but did not specify a brand.

80s.
The earliest mention of wine in rap can be traced back to 1982, in Grandmaster Flash & The Furious Five’s song, “It’s Nasty.”

“Got fine, drink wine/Can dance and dine/Got a first class female oh so fine.”

The wine mentioned could have been a top shelf varietal or a Skid Row select, the brand wasn’t important.

Jay-Z, Kanye and Drake: Hip Hop Lyrics & Liquor Deals a brief timeline.

Jay-Z, Kanye and Drake: Hip Hop Lyrics & Liquor Deals

Fast forward to today’s liquor-soaked hip hop culture, and you’ll find that every mention is monetized. The hip hop set have captured their influence and placed a price tag or branding strategy behind it, earning multiple streams of income and generating million in sales of fine spirits.

Jay-Z, Kanye and Drake: Hip Hop Lyrics and Liquor. Snoop and Tupac push the Crooked I, St. Ides.

90s.
The Crooked I St. Ides St. Ides in the early 90′s. Tupac, Snoop Dogg, Ice Cube

1996: Cristal is king. Jay-Z’s “Can’t Knock the Hustle”: “My motto, stack rocks like Colorado/Auto off the champagne, Cristal’s by the bottle.”

Kanye West, Trina and Sean Puffy Combs were also popping bottles of Cristal.

Jay-Z boycotts Cristal, and a legion of hip hop lovers followed.

00s.
Jay-Z calls a boycott of Cristal after Frederic Rouzaud, managing director of Louis Roederer, the company that produces Cristal, stated: “What can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
Jay Z called the comments “racist.”

“It has come to my attention that the managing director of Cristal, Frederic Rouzaud views the ‘hip-hop’ culture as ‘unwelcome attention,”’ Jay-Z said. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”

Jay-Z, Kanye and Drake: Hip Hop Lyrics and Liquor.

Jay Z picked up Armand de Brignac (a.k.a. “Ace of Spades”) a beautiful golden bottle worth $250 each.

Roll Call: Today’s Champagne Set

Club Djs: Crown Royal Black

 

Jay-Z, Kanye and Drake: Hip Hop Lyrics and Liquor. Ciroc.

Sean Puffy Combs: Ciroc Vodka


Jermaine Dupri, 3 Vodka

Jay-Z, Kanye and Drake: Hip Hop Lyrics and Liquor. Conjure.

Ludacris, Conjure Cognac

Jay-Z, Kanye and Drake: Hip Hop Lyrics and Liquor. Snoop Dogg's Landy.

Snoop Dogg: Landy Cognac

 Just to name a few.

Rap and rap artist have come a long way no doubt.