How To Start Your Own Record Label From Scratch
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From 1993 through 1996 I had a great experience with
my nephew running street teams for several very succesfull
independent record labels Young Black Brotha's, Sickwid It,
Suave House,Ruthless Records, Rap-A-Lot Records To name
a few. I got to see first hand how these cash-cow
independents operated so if you ever dreamt of becoming
big like Puff Daddy or Jay Z listen very closely I am
going to spill the beans from production to marketing &
distribution.
As a srteet team our job was to promote artist and new release
cds we promoted by "tagging" placing billboard size posters
everywere, passing out flyers and music samples were our main
focus. To get from scratch to record label owner takes only
4 steps:PRODUCTION,MASTERING,MANUFACTURING/MARKETING & DISTRIBUTION.
1.PRODUCTION; With todays technology one can record in there
garage and get studio quality sound for any music production
but for vocals a sound proof booth is needed to get proffesional
sounding vocals.
2.MASTERING; Once all vocals and tracks are laid down and mixed
all tracks should be mastered you can do it yourself our if you
have no knowledge you can hire a a local studio engineer to master
your production.
3.MANUFACTURING; Back in the 90's one would have to order a minimum
of 2500 cd disc to begin manufacturing but again with todays technology
there our services offered such as print on demand that will
for very little money manufacture 1 cd at a time and even drop ship
it to customer.
4.MARKETING & DISTRIBUTION; In my view this is probably the most important
function and will make our break your indie record label project dont get me
wrong good music is important but i have seen great songs make very little
in sales due to poor promotions and on the flip side of that i witnessed
terrible songs at least in my opinion sell 100 thousand units or more due
to great marketing.
A.Create as much marketing materials as affordable, locally distribute flyers
posters one sheets postcards etc...
B.Hook up with one of the print on demand services for distribution
C.Contact one-stop music distributors that cater to your brand of music
a one-stop is basically a music cd wholesaler.
D.Use the power of amazon and ebay for sales websites.
E.Do live shows and promote and sell your finished product.
There you have it how to hit the big time as a music mogul in
4 easy steps, sure there is a lot involved but if you have the
determination and persistance you can do it too.
And by the way you dont have to sell a gold record or be on BET
to make a lot of money as record label one 1 man label we worked with
out of the bay area of calif sold 20.000 units locally at $6.00 to
$7.00 a cd.SickWid It Records Sold 800,0000 units cailf state
wide as independent before being picked up by JIVE records
So dont fool yourself Its definetly Possible "GOOD LUCK"
Author:Tycoon2k Webmaster Publisher of The Capitalist Tool Box
copyright JE NANCE 2007
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